MediaPitch: Naytev Is Helping Publishers Automate & Optimize Social Content

Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to those who want to read it, and do so on the consumers terms. But managing multiple social streams — what to publish, where to publish it, when to publish it, when to share it, when to engage — can be a daunting and often overwhelming prospect. Naytev has sought to simplify the entire process, creating a single platform that allows publishers to streamline and optimize how they push content to and manage responses from multiple social channels. Naytev CEO Zack Liscio explains in the following Q&A how the company got started and how it hopes to change the way publishers utilize social media.