MediaPitch: Naytev Is Helping Publishers Automate & Optimize Social Content
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Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to those who want to read it, and do so on the consumers terms. But managing multiple social streams — what to publish, where to publish it, when to publish it, when to share it, when to engage — can be a daunting and often overwhelming prospect.