Michael Stoeckel is VP of Global Tech Strategy and Publisher Operations at Prohaska Consulting, a consultancy helping publishers, brands, and agencies reach their digital revenue goals.
How Will Universal User ID Impact Publishers’ Programmatic Advertising?
Back in May, MediaMath, Acxiom/LiveRamp, Index Exchange, Live Intent, and a few other prominent, non-Google/non-Facebook, ad technology players made an eye-opening statement by announcing their intention to create a “Coalition [...]
How Server-Side Header Bidding Can Elevate Your Programmatic Strategy
Like so much in the programmatic ecosystem, header bidding continues to evolve. Today publishers are beginning to explore server-side header bidding, which promises to reduce page latency while optimizing programmatic [...]
Getting Started With SSPs, Waterfall & Header Bidding for Programmatic Advertising
For traditional publishers, developing and implementing a programmatic approach to ad sales can feel complex and challenging. There is good news though. If a robust digital ad sales practice is [...]