5 Media Website Optimization Strategies for Managing Seasonal Traffic Spikes

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Whether preparing for a peak season like the December holidays or an industry-defining event like New York Fashion Week, magazines in every sector plan strategic campaigns for various reasons with the aim to generate large volumes of traffic. Case in point: Adobe Analytics reported a record $108.2 billion in online sales alone throughout November and December, with $7 billion spent on mobile devices on Black Friday.

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