Many Marketers Aren’t Prepared for GDPR, SAP Study Says

Only 30 percent fully conducted a data audit to confirm compliance.

A Nonprofit Group Has Already Lodged GDPR Complaints About Google and Facebook

A nonprofit group has already filed complaints against Google, Facebook, Instagram and WhatsApp.

GDPR Is Not Enough. A More Active Role Needs to Be Taken Regarding Privacy

Passivity is equal to negligence with consumer data.

Q&A: Former Google Exec on the Company’s Tensions With Publishers Over GDPR

The spat could come to a head when the two camps meet this week.

Twitter Updates Privacy Policies That Will Go Into Effect at the Same Time as GDPR

May 25 is a big day for data.

These 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR

A new consortium for Europe’s upcoming regulation.

How One Location-Based Data Firm Is Preparing for GDPR

European-collected stats are getting wiped and rebuilt.

What Marketers Need to Know About GDPR’s Impact on Mobile Advertising

GDPR could cause big changes for apps and location-based marketing.

The Ad-Tech Industry’s Looming Shakeout Could Finally Happen

What GDPR and data debacles mean for digital vendors.

Cambridge Analytica and the Repercussions for GDPR

Opinion: The scandal is just the tip of the iceberg.