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Business-to-business customers are people, too.
ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers and expand their business. On its surface, it’s a technical and impersonal service with little emotional appeal. From a marketing perspective, however, ZoomInfo sees value in speaking to individuals and taking a more consumer-based approach.
“There’s a lot for b-to-b to learn from b-to-c,” ZoomInfo CMO Bryan Law told Adweek back in May. “At the end of the day, you’re still marketing to people.”
Earlier this month, the company put that ethos to the test by launching its first large-scale ad campaign with help from Boston-based creative agency Colossus.
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