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The average length of an engagement in the U.S. for couples married in 2022 is 18 months, according to wedding brand Zola. The figure is an increase from 12 months during prepandemic times.
Looking to be there for all of the critical moments in that time period from engagement to nuptials, Zola has debuted a new logo and campaign.
The brand wants to reframe its message. Rather than fixating entirely on the wedding day, Zola’s rebrand conveys how it’s there for couples at every moment of the wedding planning process.
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