Zenith Optimedia Group Downgrades Its 2002 Ad Spending Forecast

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NEW YORK — Despite an improving economic climate, advertising spending worldwide will continue to decline through 2002, according to a quarterly report by the Zenith Optimedia Group.

Looking at advertising spending in the world’s seven major media markets in the categories of television, newspapers, magazines, radio, cinema and outdoor, Zenith Optimedia Group found that spending shrank 5.4

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