Y&R Wins Doubletree

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LOS ANGELES Hilton brand Doubletree has chosen WPP Group’s Y&R North America as the creative shop for its $15 million business following a review, the agency said.
 
The creative will be concentrated in Y&R’s Chicago office, under ecd Ken Erke, with the account personnel in Irvine, Calif. Interpublic Group’s DraftFCB, San Francisco, is the incumbent.

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