Gregory Solman
Cimarron Group’s Got Game
Brand Marketing
LOS ANGELES Ex-Activision marketer and Trailer Park consultant Matt Stainner has been named to lead Cimarron Group’s new game marketing and packaging division, C4, according to the agency. Stainner came [...]
Profile: Bill Hillsman
Brand Marketing
Back in 1980, after spending time at small shops on ignominious accounts, Bill Hillsman landed a job at Bozell & Jacobs, Minneapolis. There, cd Tom McElligott asked Hillsman to help [...]
Goodby Mines More ‘White Gold’
Brand Marketing
LOS ANGELES Goodby, Silverstein’s latest effort for the California Milk Processing Board’s “Got milk?” initiative features faux rock band White Gold and the Calcium Twins in an effort to reach [...]
‘White Gold’ Makes Appearance at Beauty Salons
Brand Marketing
Goodby, Silverstein’s latest effort for the California Milk Processing Board’s “Got milk?” initiative features faux rock band White Gold and the Calcium Twins in an effort to reach teenage girls [...]
HomeAway Taps Publicis, Digitas
Brand Marketing
LOS ANGELES Publicis in the West and Digitas have added online vacation rental company HomeAway to their rosters, according to the agencies. The Seattle agency will handle global brand strategy and [...]
Adidas Intros Global Push
Brand Marketing
A global campaign for adidas launches this week, via agency 180/LA, featuring a quintet of top probasketball stars. “We wanted to build off the momentum we created last year, with [...]
Zimmerman Adds Lane Bryant
Brand Marketing
LOS ANGELES Omnicom’s Zimmerman Advertising has added creative and media duties for Lane Bryant and Dental Works’ brands DentalCare Partners and Dental One. The assignments follow recent reviews.
Adidas Intros Global Push
Brand Marketing
LOS ANGELES A global campaign for Adidas out of Omnicom Group’s 180/LA launches this week, featuring a quintet of top pro hoop stars. “We wanted to build off the momentum [...]
GSD&M Finds Renewed ‘Purpose’
Brand Marketing
LOS ANGELES With its rebranding effort more than a year old, GSD&M Idea City appears to be on the road to recovery following some devastating financial and psychological losses. In [...]
Nice Isn’t Vice Squad’s Niche
Brand Marketing
LOS ANGELES Mark Roberts, founder and CCO of the new shop Vice Squad, had a revelation one day while freelancing: An unnamed Omnicom agency declared that it could not accept [...]