Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
A global campaign for adidas launches this week, via agency 180/LA, featuring a quintet of top probasketball stars.
“We wanted to build off the momentum we created last year, with the theme of brotherhood,” said 180 ecd William Gelner. “It’s not about hero worship, but bringing the pros down to the basketball-playing kid, to be there side by side and teach them what basketball is all about.”
The campaign includes four short Web-based movies starring National Basketball Assn.