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LOS ANGELES Ex-Activision marketer and Trailer Park consultant Matt Stainner has been named to lead Cimarron Group’s new game marketing and packaging division, C4, according to the agency.
Stainner came to Cimarron 18 months ago to head up the then-undisclosed division. He said his job was to see that “C4 would be fully integrated throughout all 180 people at the agency.”
“We want to become the next great partner for triple-A games,” Stainner said. “We didn’t want to announce the division until the rubber was ready to hit the road.”
C4 marketed Activision’s recently released Spider-Man: Web of Shadows.