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LOS ANGELES With its rebranding effort more than a year old, GSD&M Idea City appears to be on the road to recovery following some devastating financial and psychological losses.
In the last days of 2006, Austin, Texas-based GSD&M lost the $570 million Wal-Mart account. Six month later, AT&T consolidated its $2.2 billion account at the agency’s Omnicom Group sibling, BBDO, stripping GSD&M of its lead creative and media duties but leaving it direct response TV and some other assignments.
That
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