Y&R Puts Prieve in Top Creative Spot

LOS ANGELES WPP Group’s Young & Rubicam Brands has hired Michael Prieve as executive vice president, executive creative director, the agency said.

Prieve, who starts Dec. 16, was unavailable for comment.

Prieve, 41, replaces former evp, ecd John Doyle and reports to managing partner David Murphy at the Irvine, Calif., office.

Most recently, Prieve was an ecd at Interpublic Group’s Foote Cone & Belding in San Francisco. Before that, he worked at independent Wieden + Kennedy in Portland, Ore., where he started his advertising career as an art director. Over the years, he has worked on brands such as Calvin Klein, Coca-Cola, ESPN, Levi Strauss, Microsoft and Nike.

Prieve joins Y&R as the agency defends its Jaguar business.

“This agency has created a unique approach to building brands,” Prieve said in a statement, “and has a very positive and creative environment that is poised for even greater success.”

In September, Y&R added Craig Evans as a creative director on the newly won Callaway Golf account. Evans came from independent Matthews Evans Albertazzi in San Diego. Christopher Gyorgy was hired last month as an associate creative director on the Sony account from Omnicom Group’s Goodby, Silverstein & Partners in San Francisco.