Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
YouTube wants to make it easier for viewers of its product review videos to buy the actual products, so it's launching ads that let viewers shop directly from the videos. YouTube CEO Susan Wojcicki made the announcement today during the IAB MIXX Conference at Advertising Week.