'You're on Mute' Phrase Detector Developed to Raise Funds for Deaf Children

The DeafKidz charity campaign was designed to run during Deaf Awareness Week

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

This scenario has become familiar to everyone in the yearlong lockdown and work-at-home mode: You sign on to a video conference with your laptop, only to see the other participants waving furiously and miming that your microphone isn’t activated. “You’re on mute” has become a phrase even directed at Jeff Bezos during the U.S. Senate’s Big Tech hearings last year.

Making a play on that all-too-often embarrassing situation, British charity DeafKidz International has introduced a

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in