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Crocs owners are known to wear their shoes one of two ways—seamlessly changing from “sport mode” to “relaxed mode” by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a partnership with Minecraft, offering an augmented reality (AR) experience. The game features the dual gameplay modes “sport” and “chill” to reflect both the Minecraft and Crocs brands, respectively.
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