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Devour, Kraft-Heinz’s frozen food brand, created two versions of its Super Bowl ad—an uncensored 60-second version it unveiled this morning and a 30-second censored version that will air during the third quarter of the Big Game. The reason? You can’t say the word “porn” in a Super Bowl ad.
The ad from David in Miami follows a couple dealing with food porn addiction and the strain it puts on their relationship.
“Some may say our new commercial is too hot for TV,” said Katy Marshall, marketing and sales lead for Springboard brands at Kraft Heinz, in a statement.
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