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Kraft Heinz sold Planters and the rest of its nuts business to Hormel Foods in June as it continues to consolidate its brand portfolio. While brand sales are normally nearly invisible to consumers, Austin, Minnesota-based Hormel is drawing attention to the move by parking the Nutmobile in its home state for an “Inn a Nutshell” campaign.
At 12pm CDT on Sept. 17, the campaign’s dedicated website, mrpeanutinnanutshell.com, will allow one person to book a two-night stay in the Nutmobile for the cost of $3.59—the
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