One of the highlights of Brandweek for the past two years has been the wellness sessions, ranging from morning yoga and mediation, to a 5K run, to a golf invitational. But that was when the event was held in Palm Springs, Calif., where the landscape lends itself to a host of outdoor activities.
So, for this year’s event, which has been all virtual, organizers had to get creative, especially after more than six hours of main-stage sessions and a series of Masterclasses. Enter the NFLPA and NFL legend DeMarcus Ware, who coached Brandweek attendees through a workout session at the close of Wednesday’s show.
Ware led the at-home/at-work fitness class from his 3Volt Fitness Studio in Dallas. A nine-time Pro Bowler and Super Bowl 50 champion, Ware’s post-NFL career also includes software development. He is launching a fitness app this year that is officially licensed to connect app users with NFL players.
Ware, who is projected to be a first-ballot NFL Hall of Fame candidate upon his eligibility next year, spent 12 seasons in the NFL. He retired in 2017. During the 30-minute workout, which all of the more than 5,000 Brandweek attendees could access, some got a chance to ask questions, like how he remains competitive since leaving the football field. Watch below:
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