You Can Add App Developer to Super Bowl Champion DeMarcus Ware’s Post-NFL Career

The 9-time Pro Bowler led a fitness session for Brandweek attendees

DeMarcus Ware
Ware is launching a fitness app this year. Adweek
Headshot of Chris Ariens

One of the highlights of Brandweek for the past two years has been the wellness sessions, ranging from morning yoga and mediation, to a 5K run, to a golf invitational. But that was when the event was held in Palm Springs, Calif., where the landscape lends itself to a host of outdoor activities.

So, for this year’s event, which has been all virtual, organizers had to get creative, especially after more than six hours of main-stage sessions and a series of Masterclasses. Enter the NFLPA and NFL legend DeMarcus Ware, who coached Brandweek attendees through a workout session at the close of Wednesday’s show.

Ware led the at-home/at-work fitness class from his 3Volt Fitness Studio in Dallas. A nine-time Pro Bowler and Super Bowl 50 champion, Ware’s post-NFL career also includes software development. He is launching a fitness app this year that is officially licensed to connect app users with NFL players.

Ware, who is projected to be a first-ballot NFL Hall of Fame candidate upon his eligibility next year, spent 12 seasons in the NFL. He retired in 2017. During the 30-minute workout, which all of the more than 5,000 Brandweek attendees could access, some got a chance to ask questions, like how he remains competitive since leaving the football field. Watch below:

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.