Is Yahoo Finally Fixing Its Deeply Flawed Ad Exchange?

We all have blind spots, and Marissa Mayer’s is Right Media. Since she became Yahoo’s CEO a year ago, the ad exchange has languished, suffering from neglect and mismanagement, according to buyers and sellers familiar with the product. But that’s about to change, as the company has recently begun to roll out a revamped Right Media that borrows heavily from the top ad exchange in the industry, Google’s AdEx (something Mayer, as a former Google exec, is likely quite familiar with).