NEW YORK Yahoo! said it has reached an agreement to purchase Rivals.com, a college football and basketball-focused news and community site. While the company did not disclose terms of the deal, sources placed the value of the transaction in the neighborhood of $100 million.
Rivals, which launched in 2001, is one of the more popular online communities catering to fans obsessed with the constant recruiting wars for college sports, while also boasting a robust high school sports section.
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