Xbox Targets 'Air Traffic' at JFK

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES An airline terminal would at first blush seem an unlikely place to surround travelers with colorful collisions. Even so, the T.A.G. unit of Interpublic Group’s McCann Worldgroup found what it considers the ideal location for a multimedia installation for Microsoft’s Xbox 360: the American Airlines Terminal 9 of John F.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in