Wyse Puts Purell Back on Air

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After a two-year hiatus from TV and radio, Gojo Industries has returned to advertising for Purell hand sanitizer brand with a radio campaign from Wyse Advertising.

The Cleveland shop’s ads break on network radio later this month and are aimed at mothers with children under 12. To that end, copy features words from children to which only an experienced parent could relate.

“Mom, why do hamsters pee when you squeeze them?” a youngster says in one spot.

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