Trevor Jensen


A steady stream of solid economic news pushed Wall Street to a third straight week of gains. Wholesale inflation was down a hair, while manufacturing and industrial production were up, […]


BMW Begins Contacting Shops In $150 Mil. Creative ReviewLOS ANGELES Nearly three weeks after splitting with Publicis’ Fallon in Minneapolis, BMW has begun contacting agencies about its $150 million creative […]

P&G ‘Always’ Promotes A Curse As A Blessing

Simply coping with the inconveniences of menstruation is the traditional theme of advertising in the feminine protection category.But a new ad campaign breaking today for Procter & Gamble’s Always brand, […]


U.S. Army Pours $250 Mil. Into Six-Month Recruitment EffortWASHINGTON The U.S. Army will spend an estimated $250 million during the next six months on ads aimed at recruiting 18- to […]

Pushing Through

A strong jobs report on Friday overcame concerns raised by the bombings in London and pushed the stock market up in a shortened week of trading. Most of the gains […]

GGC Changes Name, Adds Executives

CHICAGO Gardner Geary Coll has been renamed Maiden Lane and has added three top executives, said president Bob Gardner, who founded the independent shop 28 years ago. Gardner used the […]

Physicians File Suits Over Dairy Ad Claims

CHICAGO In a pair of lawsuits, a doctors group has accused marketers including Kraft Foods, General Mills and Dannon, along with three dairy organizations, of making false claims in advertising […]


Sprint Positioning: Helping Customers Get More Out of LifeNEW YORK Sprint will be the “master brand” name for the combined Sprint and Nextel Communications, although the Nextel name will be […]

Oil The Culprit Again

Stocks were laid low by rising oil prices last week, with the Dow Jones industrial average losing 3 percent over five days of trading to close at 10,297.84. The Nasdaq […]

Empower Lands Check ‘n Go Media

CHICAGO Check ‘n Go, a chain of 1,200 payday loan outlets, has awarded media planning and buying on its estimated $10 million account to Empower MediaMarketing in Cincinnati, the agency […]