WWE Has Promoted CMO and CRO Michelle Wilson to Co-President With George Barrios After Record Year

Promotions tied to financial growth

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Michelle Wilson and George Barrios, respectively the WWE’s chief revenue and chief marketing officer and chief strategy and financial officer, have been promoted to co-presidents at the company. They will report to chairman and CEO Vince McMahon.

“The successful transformation of our business model has put us in a position to capitalize on all that the changing global media landscape has to offer,” said McMahon in a prepared statement, adding that he is “confident that our executive management team, led by Michelle and George, will achieve continued success across key strategic initiatives and ensure our long-term growth.”

According

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in