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WW, formerly Weight Watchers, has tapped WPP to handle “upstream strategy and media planning and buying” in North America.
Mindshare, Neo and Wunderman Thompson will work on the account. In a statement, the brand said WPP’s appointment is part of a broader “Team WW” structure for North America.
“WW has designed a custom solution to deliver a dynamic media approach from brand through demand, supported by superior talent across a select set of agency partners,” the statement read.
As part of this new structure, WW said, Decoded Advertising, an agency founded by MRY’s former chief strategy and innovation officer Matt Rednor, will work “hand-in-hand” with WPP.
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