WSIB's Farewell to Arms

Remember Saturday Night Live‘s “TV Funhouse”? Well, J.J. Sedelmaier, the animator behind those clips, has teamed with DraftFCB on a new spot for the Workplace Safety & Insurance Board. The ad makes good use of off-kilter comedy to reinforce a serious point about workplace safety: If you don’t pay attention to such issues, your arm might get cut off. In “Scott,” a young man walks along a suburban street listening to his MP3 player when he runs into Scott, who is oblivious to his profusely bleeding bandaged arm.