Kamau High

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Digg Is After Google Reader’s Power Users

Performance Marketing

When Google announced that Google Reader was shutting down on July 1 , there was a race to find a suitable replacement. While a number of alternatives have popped up [...]

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YouTube founders think China hasn’t heard of Vine

Performance Marketing

Wan-Pai is a new free app for iOS and Android from AVOS Systems, the company started by Chad Hurley and Steve Chen, the founders of YouTube. Wan-Pai is Vine, the [...]

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Profile: Marc Ecko

Brand Marketing

As an eighth grader in New Jersey, Marc Ecko would airbrush graffiti-style bubble letters onto his classmates jean jackets at their request. By the time he got to high school [...]

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Starz’s ‘Bloody’ Good Show

Brand Marketing

NEW YORK Starz, the pay cable network, this week launched a multimedia campaign from MDC’s Kirshenbaum Bond + Partners. The $25 million yearlong push consists of TV spots, banner ads, [...]

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Dairy Queen Tries Something Different

Brand Marketing

NEW YORK Dairy Queen, the ice cream and fast-food restaurant chain, this week launched a campaign from Grey, New York, that differs markedly in tone from the shop’s previous work [...]

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Ecko ‘Spreads the Word’

Brand Marketing

NEW YORK Marc Ecko Enterprises, a client known for its viral videos that blur the line between fiction and reality, today launches a TV and Internet campaign from independent davidandgoliath. Made [...]

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Profile: Matt Goldman

Brand Marketing

In 1988, one of the more unusual things a visitor to dirty, dangerous Manhattan would have seen was a trio of blue-painted, black-clad bald men parading around the East Village, [...]

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Gotham Names CEO

Brand Marketing

NEW YORK Peter McGuinness has been named chairman and CEO of Interpublic Group’s Gotham. He succeeds Gunnar Wilmot, who becomes svp, market development for IPG’s McCann Worldgroup operations. For the [...]

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Green Screens

Brand Marketing

NEW YORK The Alliance for Climate Protection and Current TV are taking their environmental message to the nation’s movie houses via Screenvision. The advertising network for theater screens is joining [...]

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Y&R Spins Stories for Land Rover

Brand Marketing

NEW YORK Land Rover in mid-April will launch an integrated campaign from Young & Rubicam Brands, tied to the all-terrain vehicle’s 60th anniversary. On Wednesday, Ford announced that it would be [...]