Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK WPP Group said it has made an investment in JumpTap, a mobile search technology and advertising firm.
Two-year-old Cambridge, Mass.-based JumpTap provides mobile search technology to wireless carriers, along with a network that matches ad messages to queries. It displays both direct-response text links and branding via banner ads. The service allows carriers like Alltel Wireless and Virgin Mobile to offer their own branded search service, rather than rely on Internet search giants Google and Yahoo.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in