WPP in Social Networking Venture

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NEW YORK WPP Group said it has joined with online community builder LiveWorld to form a joint venture dedicated to developing social networking applications for clients.

A WPP executive will helm the joint venture, LiveWorld-WPP, which is equally owned by both companies. The unit will work to bring LiveWorld services, which include creating and moderating message boards, blogs and social networks, to WPP clients and agencies.

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