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NEW YORK Marco Benatti, hired as WPP Group’s Italy country manager in 2002, brought to the job valuable connections in the world of Italian business. That network of associations—including clients, past associates from his prior investment in media buying company CIA, and current colleagues at WPP operating units—is playing out in potentially damaging revelations as WPP investigates Benatti’s alleged involvement in a Byzantine web of complex accusations of fraud and conflicts of interest.
Benatti was under contract to WPP as a consultant.