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With the ad wars increasingly fought on a digital battlefield, it appears that WPP Group has the most troops ready for battle.
Among the major holding companies, WPP is tops in employing digital specialists across its global networks, according to an extensive report issued by Paris-based agency research firm Recma.
The report found that WPP has more than 17,400 digital staffers worldwide. That’s just over 12 percent of its total global workforce of 141,000, per WPP’s own stats.
The report doesn’t comment on the quality of the specialists, just the quantity.
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