Steve Mcclellan

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Initiative Wins Hasbro’s Media Biz

Brand Marketing

Toy marketer Hasbro has awarded its media assignment to Interpublic Group’s Initiative following a review, the client and agency have confirmed. The incumbent was WPP Group’s MediaCom. Other contenders included Publicis [...]

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Gehly Promoted to President of Isobar U.S.

Brand Marketing

Darryl Gehly has been promoted to president of Isobar U.S., the London-based Aegis Group’s digital agency. He will report directly to Nigel Morris, CEO of Aegis Media North America, but [...]

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Disney’s $1 Bil. Media Biz Stays With Publicis

Brand Marketing

It looks like most of Disney’s $1 billion media assignment that went into review late last year will stay within the Publicis holding company, per sources. The incumbent Publicis’ Starcom [...]

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B&N, HopStop.com Find a Seat on the Subway Together

Performance Marketing

As the e-reader wars continue to escalate, bookseller Barnes & Noble is looking at some niche-targeted mobile channels in which to promote its Nook reader. Case in point: HopStop.com’s new [...]

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Neslund Joins Moxie Interactive as President

Brand Marketing

Digital shop Moxie Interactive, a unit of Publicis Groupe’s Zenith, has hired Scott Neslund as president, a new role at the agency. Moxie said Neslund’s responsibilities will include handling client [...]

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PHD U.S. Names Atkinson President, Chief Digital Officer

Brand Marketing

PHD U.S. has named Craig Atkinson to the newly created role of president and chief digital officer, effective April 1. In his new role, Atkinson will oversee all digital resources [...]

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MediaVest Taps Kuehn to Oversee Strategy, Planning

Brand Marketing

Coleen Kuehn has joined Publicis Groupe’s MediaVest USA as president of strategy and planning, the agency has confirmed. The well-regarded Kuehn, a 20-year industry veteran, was most recently evp and [...]

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Extreme Makeover: Novus Edition

Brand Marketing

Two years in the planning, Omnicom Media Group is giving its Novus Media operation, once known primarily as a buyer of remnant newspaper space, a makeover. And it’s adding some well-regarded [...]

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H&M Puts U.S. Media in Review

Brand Marketing

Swedish clothing retailer Hennes & Mauritz has launched a U.S. media review, per sources. The company spends close to $25 million annually on U.S. ads, according to Nielsen. The incumbent [...]

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KSL Media Names Oddi CMO

Brand Marketing

Independent agency KSL Media has appointed Mike Oddi to the newly created position of CMO. Oddi will lead KSL’s marketing, new business development and public relations efforts, as well as [...]