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Two years in the planning, Omnicom Media Group is giving its Novus Media operation, once known primarily as a buyer of remnant newspaper space, a makeover.
And it’s adding some well-regarded veterans from the publishing and agency fields to get the job done.
Recently joining the roster: Donald Fries, the former publisher of Time magazine; and Fern Goldstein, the top strategist at Interpublic Group’s MRM.
Those two hires coincide with an agency restructuring dividing the shop into two core operating units: direct response and retail and agency services.
Goldstein
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