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PHD U.S. has named Craig Atkinson to the newly created role of president and chief digital officer, effective April 1.
In his new role, Atkinson will oversee all digital resources and integration. He will become part of the agency’s core management team, reporting directly to CEO Andrew McLean.
Atkinson joins PHD from parent company Omnicom Media Group, where he led the group’s strategic development of digital channels and oversaw client McDonald’s U.S. business, which is housed at PHD sister agency OMD.
McLean
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