WPP, Blast Radius Complete Deal

NEW YORK WPP Group has continued its addition of interactive assets, completing its acquisition of Canadian digital shop Blast Radius.

The holding company is aligning Blast Radius with marketing services network Wunderman. Blast Radius specializes in building Web sites and interactive experiences for clients like Nike, Whirlpool and Electronic Arts.

“The shift of dollars that is into that channel is accelerating,” said Daniel Morel, Wunderman’s CEO.

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