WongDoody Names L.A. Creative Leader

LOS ANGELES Independent WongDoody has hired Chris Ribeiro as creative director in its office here, a new position.

Ribeiro, 41, reports to Tracy Wong, executive creative director in Seattle.

“Bringing Chris and his creative leadership on board will help us better utilize the talented group we already have in L.A.,” said Wong, in a statement. “His vision and expertise are a perfect fit for our growing client roster.”

Ribeiro began his career as a copywriter at Ogilvy & Mather, New York, in 1992, then moved to Los Angeles two years later to work for Lois/Colby in Santa Monica, Calif. He also served at Chiat\Day on Energizer, Taco Bell and Kinko’s as a copywriter. Ribeiro later moved to Interpublic Group’s Deutsch/LA in Marina del Rey, Calif., where he was an associate creative director on Old Navy, Expedia and DirecTV, among others, finishing as a group creative director.

He most recently completed a stint at Secret Weapon Marketing in Santa Monica, where he contributed to efforts for Ikea and Jack in the Box.

“I wanted to stay in the area,” Ribeiro said of his move to WongDoody. “I’ve worked in all the greatest agencies in town and it got to the point where it was time to start my own shop or become part of the growth of a place.”

He will be in charge of a 17-person creative department at the outpost, which employs 50 staffers overall.

WongDoody clients include Alaska Airlines, Alpine Electronics, Autodeck, Full-Tilt Poker, Loreto Bay (a sustainable development project in Mexico), T-Mobile and Carl’s Jr. Ribeiro said he would be working on all agency accounts.