Wondering How to Connect With Your Ideal Audience? Try Targeting Them in the Real-Life Settings They Frequent

Going around third-party data and opening up a direct line of communication

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Brands and marketers could gain a lot from finding out more about the fans in the stands or seats. Millions of people enter thousands of venues every year across sports, music, special events, conferences and esports. A few hours later, they walk out. No one knows who they are, and the ability to communicate is lost. In the entertainment and sports business, we often spend millions getting them to come back next time—if we can find them again.