Brand Marketing

Women Spend $300 Billion Per Year on Auto Repair

And Pep Boys would like more of them to drop by

By Robert Klara

March 31, 2014

Despite the fact that women drop a cool $300 billion on auto repair each year (and buy 65 percent of all new cars), the automotive business is still pretty much a boys’ club—except, lately, for Pep Boys.

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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