Women Are the Dominant Media Voice During the Super Bowl

Ignore our tweets at your own peril

Bow your heads, folks. Let’s have a moment of silence for the end of an era— that of Monday-morning quarterbacking. How antiquated it seems to have to wait until the game’s guacamole dip has browned to share key takeaways about the ads. I cut my teeth as a copywriter at Sports Illustrated and laugh to think how woefully late reader response to the Super Bowl showed up in our pages.