Without International Tourism, Destination Marketers Look Local for Recovery

Major cities have pivoted in the pandemic

Released at the end of September, San Francisco Travel’s “Our Gate Is Open” campaign targeted locals. San Francisco Travel

For New Yorkers who wouldn’t dream of going into a crowded Times Square a year ago, the city argues now is a great time for local exploration.

This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.
@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.