Without a Brand Owning the Toy Category, Is It Possible to Successfully Revive Toys R Us?

Iconic brand should take leaner approach focused on toy expertise

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When Toys R Us declared bankruptcy and ultimately shuttered this past summer, it was a familiar tale—yet another retail giant deeply in debt with too many locations, unable to compete with the rapid market changes over the last decade. Now, the lenders behind the liquidation are looking to revive the business—keeping

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