With Smirnoff ‘On Fire,’ Diageo Looks to Launch Even More Beverage Brands

Company president Nuno Teles tells us what's top of mind

Editor: Dianna McDougall
Headshot of Nadine Dietz

Nuno Teles, president of Diageo Beer Co., sees “unlimited” potential for growth of the company’s beer and spirits brands. Teles says Guinness, first brewed in 1759, is up double digits while Smirnoff, including its line of hard seltzers, is “on fire.”

In the latest episode of Top of Mind, we sat down with Teles to find out what’s brewing (and distilling) at the global beverage powerhouse, as well as his advice for future CMOs and brand leaders.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.