Life After Lockdown

With a Quiet Approach You're Sure to See More of, McDonald's France Advertises Its Reopening

DDB Paris captures an empty restaurant unlocking its doors

Image of a McDonalds drive-thru worker at a window — The 'Come Back As You Are' campaign marks the reopening of McDonald's restaurants in France.McDonald's France

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As Covid-19 ravaged France, tragically claiming the lives of 30,000 residents, the country went into full lockdown to halt the disease’s spread. Now, after an 11-week shutdown, restaurants are beginning to reopen.

To promote the doors being open at McDonald’s locations throughout the country, DDB Paris created a charming spot with a touch of nostalgia. The spot’s narration plays on the breadth of people, from all walks of life and of all ages, who enjoy McDonald’s food.

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