With a $0 Ad Budget, Tesla Just Pulled Off One of the Greatest Marketing Stunts Ever

Hitching a ride with SpaceX, it becomes the first car in orbit


There’s a Starman waiting in the sky. He’d like to come and meet us, and make Tesla our new ride.

Elon Musk pulled off a double marketing coup on Tuesday with the first successful test launch of his Falcon Heavy rocket, the flagship of his private space-flight company SpaceX, and the subsequent debut of its payload—a Tesla Roadster driven by a dummy nicknamed Starman—as the first car in space.

While the launch was clearly one of the most dramatic moments of livestreaming in recent memory, it’s the live YouTube feed of Musk’s own cherry-red Roadster circling the Earth that will perhaps generate the biggest publicity boost for Musk’s emerging electric-car company.

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