With a $0 Ad Budget, Tesla Just Pulled Off One of the Greatest Marketing Stunts Ever

Hitching a ride with SpaceX, it becomes the first car in orbit

Elon Musk's personal Tesla Roadster was aboard SpaceX's Falcon Heavy and will now embark on an epic journey through the solar system. SpaceX via YouTube

There’s a Starman waiting in the sky. He’d like to come and meet us, and make Tesla our new ride.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."