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While Olympians regularly endorse everything from sneakers to credit cards, Rule 40 of the Olympic Charter places a blackout period immediately before and during the games when competing athletes can’t appear in ads. Samsung is getting around that restriction ahead of the Winter Olympics in Beijing with a spot from Leo Burnett that casts actors as athletes.
With a goal of portraying Olympians as more human and less godlike, the 60-second spot shows young athletes competing and sharing their other passions.
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