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With the Winter Olympics in Beijing just days away, some of the world’s most elite athletes are in the final, stressful preparations for the biggest event of their sporting career. The International Olympic Committee (IOC) is celebrating the crucial role of their supporters to see them to the finish line.
The IOC’s new campaign launches ahead of the Games, which will run from February 4 to 20 and span 15 different sports.
The film focuses on the power of solidarity in competition and highlights the new Olympic motto: “Faster, Higher, Stronger—Together.”
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