Via Wins Beacon Capital Work

One month after the launch of its greater Boston-area office, Via has scored an assignment from Beacon Capital Partners, one of the nation’s largest real-estate development companies.

The Portland, Maine-based shop won the project after a review that included several undisclosed agencies, according to Via executives.

The budget has not been finalized.

“Via has a lot of energy and enthusiam for the project and really understands what we are trying to do,” said Robert Palumbo, vice president of development at Beacon Capital Partners.

“We see this as the start of a long relationship with Beacon Capital Partners,” said Rich Rico, founding partner and chief creative officer of Via. “They are the kind of company we want to be associated with.”

Via’s mission consists of crafting a strategy and developing marketing materials to support Beacon Capital’s $300 million Midway development project. The network of commercial and residential buildings is located in the Fort Point Channel District on the South Boston Waterfront. Provisions have also been made for some units to house workspaces for artists.

“What’s exciting is that artists will live and work there, in addition to [the other residents] and that [Beacon Capital] will be rehabbing and adding new buildings to make a unified design aesthetic which will be reflected in our positioning of them,” said Rico.

The project acquisition also marks the start of Via’s planned penetration of the Boston market. Its Somerville, Mass., satellite office played a key role in winning the new assignment, since the team in Boston is “familiar with the local environment,” said Rico, who will oversee creative development for Beacon Capital from the shop’s Maine headquarters.

The Boston outpost was established in June, after Via absorbed the staff and most clients of the local boutique agency known as Six.

Initial work by Via is expected to break this fall; traditional advertising, such as print and radio, is likely to follow.

Via will also be designing a logo and developing a Web site and an on-premises marketing center, a place where potential residents can receive additional information about the complex.

Via also maintains operations in New York and Columbus, Ohio.The agency claimed total 2001 billings of $110 million. Revenue grew about 10 percent in 2001 to $11 million.