Lisa Van Der Pool


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Weber Shandwick, BrainReserve Team Up

Brand Marketing

BOSTON Interpublic Group’s Weber Shandwick and Faith Popcorn’s BrainReserve have formed a strategic alliance, according to the agencies.“As what was once central to corporations is fast being outsourced to foreign [...]

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Fort Franklin Touts Burton Tour

Brand Marketing

BOSTON Burton Snowboards has selected Fort Franklin to handle promotions for its 2006 Demo Tour, the agency said.“As an independently owned agency, we have the luxury of taking on business [...]

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Zipatoni CEO Departs for Emak

Brand Marketing

BOSTON Zipatoni CEO Jim Holbrook has left the promotional agency to run Emak Worldwide, a marketing services company in Los Angeles.Holbrook, 46, will begin as Emak’s CEO on Nov. 14. [...]

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Racepoint Scores High-Tech Assignments

Brand Marketing

BOSTON Racepoint Group has been tapped by five new clients to handle public relations duties, the agency said.The Waltham, Mass. shop’s new clients are: Renesys, Manchester, N.H.; SEEC, Pittsburgh; Sentillion, [...]

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Keeping It Under Wraps

Brand Marketing

An irate job seeker recently shot off this query to recruiting firm Talent Zoo’s online advisor: “I am pissed. I sent my resumé to a place I’ll call DDBO. No [...]

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Hill, Holliday Wins Liberty Mutual

Brand Marketing

BOSTON Interpublic Group’s Hill, Holliday, Connors, Cosmopulos has won the Liberty Mutual advertising account following a review, the client has confirmed. Estimated billings are $50 million.The Boston agency prevailed over [...]

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Modernista! Unveils First Napster TV

Brand Marketing

BOSTON Modernista!’s first commercials for Napster aim to educate the consumer about the digital music subscription Web site while leveraging its rebellious heritage.Four 15-second TV spots have an industrial feel [...]

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Monster Places PR in Review

Brand Marketing

BOSTON Monster.com has placed its estimated $1 million public relations business in review, the online employment service has confirmed.The company said requests for proposals went out earlier this month to [...]

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CWR Adds Second Cable Net

Brand Marketing

BOSTON CWR & Partners said it has been tapped to handle public relations for the upcoming launch of the Martial Arts Channel. The assignment comes on the heels of CWR’s [...]

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Fenway Sports Group Enlists Monahan

Brand Marketing

BOSTON The Fenway Sports Group has hired Jay Monahan as executive vice president of new business development, the company confirmed.“I am excited about joining Fenway Sports Group,” said Monahan, 35, [...]

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Racepoint Scores in High-Tech

Brand Marketing

BOSTON Racepoint Group has been hired by five new clients to handle public relations chores, the agency said.The Waltham, Mass.-based PR firm, owned by the W2 Group, has been tapped [...]

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TD Banknorth’s Pick-Up Game

Brand Marketing

BOSTON Via this week introduced a sports-themed TV campaign for TD Banknorth designed to coincide with the start of the Boston Bruins season. The National Hockey League team plays at [...]

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Davis Adds Media FirePower

Brand Marketing

BOSTON In an effort to stand out in a crowded regional field, Worcester, Mass.-based indepenedent Davis Advertising has rebranded its media services division under the name FirePower Media.The group will [...]

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Channel Surfing: Ryan Launches Catapult

Brand Marketing

BOSTON Catapult Marketing has launched as an independent subsidiary of D.L. Ryan Cos. The new entity specializes in sales channel marketing.“We started talking to agencies six months ago” about an [...]

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Hill, Dunkin Try Spaced-Out Theme

Brand Marketing

BOSTON Interpublic Group’s Hill, Holliday, Connors, Cosmopulous this week broke a pair of 30-second commercials touting Dunkin’ Donuts’ new flavored coffees, the agency said.In “Movie Line,” a group of science-fiction [...]