Will Consumers Punish Big Brands for Taking Small Business Aid?

The Paycheck Protection Program debacle stokes anger at some well-known companies

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

On April 19, Randy Garutti, the CEO of Shake Shack, took to LinkedIn to explain why his company—which operates 275 locations worldwide and has a market cap of $1.8 billion—applied for federal small-business assistance under the Paycheck Protection Program.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in